Creative Strategist

Creative Strategist

Job Summary

We are working with one of the UK's leading supermarket groups with a handful of recognized brands within that have been part of British retail for well over 100 years!

This is an opportunity to be a part of their internal creative agency responsible for marketing & loyalty across the brands, where you'll be instrumental in strategizing and defining creative strategy across their paid social channels.

Key Responsibilities

• Social Strategy & Campaign Planning: involves devising and selling in social strategy to stakeholders; planning, briefing and guiding the creation of social campaign assets to fulfil this strategy
• Develop and execute paid social strategies to enhance visibility, engagement and conversation working across monitoring engagement and using analytics both to derive audience insights and drive effectiveness;
• Audience Research, Insights & Engagement: Conduct thorough audience research to understand demographics, preferences, and behaviour, tailoring content to the target audience
• Analytics & Reporting: Utilise social media analytics tools to monitor performance, track KPIs, and provide data-driven insights and recommendations

Skills & Experience

• Experience of working in a similar role for a creative or marketing context
• Experience originating and deploying social communications plans to support a full range of commercial, product-related and brand-enhancing marketing campaigns, across a variety of social channels and formats
• A track record of delivering bold and differentiating content campaigns and frameworks within social channels
• Capable of writing excellent social creative briefs
• Channel and platform expertise, with knowledge of how to leverage differing contexts and opportunities across key social channels, for the relevant audiences
• Experience of working in a fast-moving creative environment that delivers consistently high-quality output, reacting to tactical opportunities as well as fulfilling plans

Personal Attributes

• Creativity and Innovation
• Analytical Thinking
• Adaptability
• Influencer and Persuasion

Salary & Benefits

• Up to £55,000 + 20% bonus
• Benefits include private healthcare, health cash plans, car and season ticket loans, generous holiday and holiday buying scheme, extended family leave and much more

Location & Workplace Policy

• Holborn office
• 2-3 days in office
  
  

If you would like a confidential chat about this role or your next career move, apply now or pop me a direct email to alex.brown@majorplayers.co.uk and connect with me on Linkedin here.

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We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/