B2B Paid & Organic Social Media Manager

B2B Social Media Manager (Paid & Organic) - 4 Days a Week

Are you an experienced B2B Social Media Manager looking for your next freelance opportunity? A leading global brand is seeking a specialist in LinkedIn marketing to drive both paid and organic social media strategies, ensuring maximum brand visibility and lead generation. This is a fixed-term contract (FTC) for 1 year. If you're available immediately and ready to hit the ground running, get in touch today!

Key Responsibilities

• Develop and execute LinkedIn awareness and lead-generation campaigns aligned with the strategic marketing calendar.

• Recommend ad formats, messaging, and budgets based on campaign objectives.

• Create engaging organic content that maximises platform algorithms and audience engagement.

• Manage multiple projects simultaneously at different stages of execution.

• Collaborate with designers to brief, review, and produce high-impact assets tailored to a B2B audience.

• Plan and execute an 'always-on' content calendar, incorporating reactive and pre-planned content.

• Utilise analytic and insights to batch-produce organic content.

• Lead brand awareness campaigns across LinkedIn, engaging with internal and external stakeholders.

• Monitor and report campaign performance weekly, monthly, and quarterly.

• Provide insights and recommendations to optimise campaign results.

• Manage large quarterly budgets, ensuring cost-effective spending for key performance indicators (KPIs).

• Work closely with the Communications Manager and cross-functional teams, including design, strategic marketing, analytic, and product marketing.

• Share knowledge and collaborate on best practices to enhance content performance.

Skills & Experience

• 6+ years of experience in B2B paid and organic social media, specifically LinkedIn campaigns.

• Proven expertise in LinkedIn ad campaign management, including audience targeting, campaign structuring, and performance optimization.

• Strong copy-writing skills with the ability to adapt to different brand voices.

• Experience working with designers to create visually compelling assets.

• Detail-oriented approach to campaign setup, content approvals, and performance tracking.

• Background in tech or media industries is a plus.

• Knowledge of working with multiple languages is a bonus.

Salary & Benefits

• £300-350 per day.

• Fixed-term contract (FTC) for 1 year.

Location & Working Pattern

• 4 days per week (3 days in-office, 1 day remote).

• Office location: Central London.

• Flexibility required based on business needs.

if this opportunity sounds like the right fit for you, apply now or reach out for a confidential chat about your next career move!

Application Questions

Please send your answers to jamie.moment@majorplayers.co.uk

1. Within your paid media experience, how much have you worked with agencies or performance marketing teams who run the paid execution and strategy?

2. Have you set up and run campaigns in LinkedIn Ads Manager? What are some of the challenges you've overcome using the platform?

3. How would you approach a brand awareness paid campaign on LinkedIn? Where would you start?

4. Do you have experience in explaining complex B2B products on LinkedIn or other platforms? Can you provide a great example?

5. Do you use AI for copy-writing? Are you confident to write copy without AI?