B2B Social Media Manager - Organic and Paid

Posted 31 January 2025
Salary £250 - £350 per day + Flexible hybrid work
LocationLondon
Job type Freelance
Discipline Marketing, Comms & PR, Social, Content & Influencer Marketing
Reference020_1738348263
Contact NameElla Augustin

Job description

B2B Social Media Manager (Paid & Organic) - 4 Days a Week for 12months!

£250-350per day inside IR35 (paid via umbrella)

Hybrid work 3 days a week in Central London offices

ASAP start for one year freelance contract

Are you a LinkedIn wizard with a passion for B2B social media marketing? Do you thrive on creating dynamic, high-impact campaigns that drive engagement and brand awareness? If so, we have the perfect opportunity for you!

My client is a global tech company looking for a creative, strategic, and results-driven B2B Social Media Manager (Paid & Organic) to take the lead on LinkedIn campaigns. In this 4-day-per-week role, you'll be instrumental in shaping and executing cutting-edge social strategies that captivate their audience and set them apart in the industry.

What You'll Be Doing

  1. Strategy & Execution - Make an Impact!
  • Develop and deliver powerful LinkedIn campaigns that boost brand awareness and generate high-quality leads.
  • Provide expert recommendations on ad formats, copy, and budget allocation to maximize campaign success.
  • Own the execution of content plans, fine-tuning performance, and delivering standout results.
  • Work side by side with designers to craft visually stunning assets tailored to our B2B audience.
  • Manage multiple projects at various stages-keeping things fresh, exciting, and impactful.
  1. Organic Social Media - Engage & Inspire!
  • Create and manage a compelling, always-on content calendar that keeps our audience engaged and informed.
  • Leverage insights and analytics to produce high-performing content that cuts through the noise.
  • Support PR initiatives and live events with real-time social coverage.
  • Launch innovative brand awareness campaigns, boosting engagement and interaction across our LinkedIn presence.
  1. Performance Reporting - Measure & Optimize!
  • Deliver weekly, monthly, and quarterly reports, packed with key takeaways and actionable insights.
  • Analyse performance metrics and make data-backed recommendations to supercharge future campaigns.
  1. Budget & Performance Optimization - Maximize Impact!
  • Ensure efficient budget allocation to deliver maximum return on investment.
  • Take full ownership of campaign performance and optimization, ensuring top-notch results across all activities.
  1. Collaboration & Communication - Work With the Best!
  • Partner closely with the Communications Manager and cross-functional teams to bring campaigns to life.
  • Engage with design, strategic marketing, analytics, and product marketing teams to deliver cohesive, high-performing campaigns.

What You Bring to the Table

  1. Technical Skills - Social Media Expert!
  • Mastery of LinkedIn Ads Manager and organic B2B content production.
  • Strong experience in crafting engaging LinkedIn strategies that drive business growth.
  • Confidence in briefing and collaborating with design teams to create outstanding visuals.
  • Experience managing multi-language campaigns is a plus!
  1. Creative Skills - Think Outside the Box!
  • Exceptional copywriting skills, adapting tone and style for different brand voices.
  • Innovative approach to presenting insights and data in engaging, digestible ways.
  1. Attention to Detail - The Devil's in the Details!
  • Meticulous in campaign setup, content approvals, and reviewing self-written copy.
  1. Collaboration - Team Player with a Vision!
  • Proven ability to thrive in a fast-paced team environment, working seamlessly with content creators and designers.

Your Experience & Qualifications

  • A formal qualification in marketing, communications, or a related field.
  • 6+ years of experience leading B2B paid social campaigns (LinkedIn) in an agency or brand setting.
  • Preferably a background in technology or media industries.
  • A strong portfolio showcasing strategic campaign execution and asset creation.
  • Experience working with data, research, and white paper materials to create impactful content.

Work Arrangement - Flexibility & Collaboration!

  • Three days per week on-site, one day remote.
  • Flexibility required based on project and business needs-we work together to make magic happen!

Ready to Elevate Your Social Media Career? Please email your latest CV and available start date to Ella.augustin@majorplayers.co.uk 🚀