Digital Marketing Manager

Major Players have partnered with a luxury, start-up fashion brand who are looking for an entrepreneurial marketeer to grow their brand on a global scale.

Reporting into the Head of Digital, this role will focus on growing and personalising the CRM strategy, with a view to exploring relevant digital channels in the future.

This is an executional and strategic role based in the London office 5 days a week. Please only apply if you can commute to London 5 days a week.

Responsibilities

* Build and drive a comprehensive CRM strategy, ensuring alignment across all relevant departments

* Analyse and report on customer engagement within the subscriber base, sharing insights and identifying key actions

* Segmentation planning, 'test and learn' approach and A/B testing, using both data analysis and internal business insight

* Working with the Head of Digital to launch new marketing channels including paid social and SEO

* Stay ahead of competitor marketing activities and innovations in customer relationship and digital communications

* Analyse marketing campaign and reporting back, utilising data analytics tools

* Monitor and report on market trends and customer feedback to provide recommendations for product positioning and marketing strategies

Skills & Experience:

* Strong CRM experience: ideally HubSpot or similar (e.g. Salesforce, Klaviyo)

* Google analytics and/or BI platforms like Tableau

* Keen interest in working with luxury fashion on a global scale

* Ideally experience in a start-up environment with a small marketing team

* Able to commute into the office 5 days a week