Job description

A brand new CRM and Loyalty Manager role with a well-known luxury furniture brand has just been released to us on an exclusive basis, looking for a strong and experienced CRM expert!

You'll be instrumental in boosting customer retention and take ownership of the CRM strategy across existing channels. while also introducing new initiatives such as a Loyalty & Membership program.

Responsibilities:

Develop and execute email marketing campaigns, including automated workflows and one-off communications, to engage customers and drive retention
Create customer segmentation strategies to deliver personalized and relevant content across multiple touchpoints
Monitor and optimize email performance, aiming to improve key metrics like open rates, click-through rates, and conversions to maximize customer lifetime value.
Test and evaluate additional emerging CRM channels to find innovative ways of engaging with customers.
Work closely with the creative team to shape the strategy and content of brochures, personalizing brochure content based on customer segments and aligning them with CRM goals and customer segmentation.
Design and implement a Loyalty & Membership program aimed at boosting customer engagement, retention, and lifetime value. Monitor program outcomes, analyze customer behavior, and apply data-driven insights to optimize its effectiveness.
Work with the data team to utilize customer insights and analytics for shaping the CRM strategy, including customer feedback and surveys.

Skills & Experience

Proven experience in CRM management, preferably in a retail or e-commerce setting
Strong knowledge of email marketing platforms and CRM tools, with Ometria experience being a bonus
Proven track record in developing and implementing retention-focused strategies
Data-oriented mindset with the ability to analyze customer insights and campaign performance metrics.

Benefits

Competitive salary
Generous product discounts
Flexible working options (3 days a week in the office)
Opportunity to contribute significantly to a well-established brand with ambitious growth plans

This role is ideal for someone passionate about building meaningful customer relationships and who thrives in a fast-paced, creative environment. If you're eager to turn customers into loyal advocates, we'd love to hear from you!

Please contact siobhan.kehoe@majorplayers.co.uk for more information.