As the country now begins the final stages of lockdowns, businesses across the country are beginning to feel some sense of normality, and the markets are rapidly picking up. Let's take a look at some of the most important news stories from the last month across marketing, tech, creative and digital.
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MARKETING
Kick off: the best campaigns of Uefa Euro 2020 | PR Week
Marketing Week take a look at some of the best campaigns from EURO 2020 so far, featuring cameos from Eric Cantona, Ian Wright and Peter Crouch.
Why Marketers Need to Rethink a Reverse Maslow Hierarchy | LBBOnline
AZK Media experts discuss how the pandemic has reshaped consumer's base needs with world-leading marketing strategist and managing director of Auracle World, Mahesh Enjeti
Sports Direct’s brand health is at a low point after the pandemic, but CMO Beckie Stanion has a plan to turn around brand perceptions with large scale campaigns and a focus on sports accessibility.
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TECHNOLOGY
Kia and Uber partner to give drivers in 20 European markets discounts to EVs | TechCrunch
Uber and Kia Europe are teaming up to offer drivers in 20 European markets deals on buying, leasing, financing or renting Kia’s e-Niro and e-Soul, the latest move by the ride-hailing giant to achieve its emissions goals.
Supreme Court revives LinkedIn case to protect user data from web scrapers | TechCrunch
The Supreme Court has given LinkedIn another chance to stop a rival company from scraping personal information from users’ public profiles, a practice LinkedIn says should be illegal but one that could have broad ramifications for internet researchers and archivists.
This secretive firm has powerful new hacking tools | WIRED UK
A secretive cyberintelligence firm claims to have created powerful hacking tools that can remotely monitor and take control of Android, MacOS and Windows devices.
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CREATIVE
Creativity Squared: Playing with Flowers with Cass Zawadowski | LBBOnline
VP, ECD at Wunderman Thompson Canada on being a student of advertising, the creative health benefits of routine, and using social media as a tool for inspiration
Why designers need to consider accessibility in type | Design Week
The intricacies of creative projects often pose access challenges for those who struggle to read – how can designers reconcile creativity with accessibility?
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DIGITAL
Could the Advertising Industry be the Next Victim of 'Cancel Culture'? | LBBOnline
New research from Unilever shows that almost one in two people from marginalised communities feel they have been stereotyped in some way through advertising
Apple, Google forcing a rethink in advertising industry: Maurice Levy (cnbc.com)
Changes to Apple and Google’s web tracking tools mean advertisers are having to “revisit the whole way we are working,” Publicis Chairman Maurice Levy said.
Facebook, Twitter and a future of social that's increasingly audio (cnbc.com)
Podcast downloads were declining when the pandemic began, but audio has boomed in the past year, with social media start-ups Clubhouse and Discord leading a new generation.
