If you’re hoping to enhance your company’s marketing strategy and boost ROI by hiring a digital marketing consultant, it can be difficult to know where to start. The right marketing support is essential to growing your business and maintaining a good reputation. So, how do you know which candidate is best for the job?
Here’s a guide to finding a digital marketing consultant that ticks all the right boxes.
1. They have a strong online presence, complete with knowledge-sharing and testimonials
The way a digital marketing consultant markets themselves is a reflection of how well they will market your business. Their website, LinkedIn, or blog should be well-designed, properly optimised and up to date, reflecting their personal brand and their commitment to what they do.
Client testimonials or references (if they’ve made any public) should discuss the experience of working with the consultant and the impact of their work. You may want to contact some of their previous clients and ask a couple of questions about how they benefitted from the consultant’s services.
A top-notch digital marketer will also have a wealth of knowledge to share, which you can get a feel for by reading their website or browsing their blog or LinkedIn.
2. They’re a full stack marketer
A great digital marketing consultant will have a breadth of knowledge that extends beyond SEO and social media. Ideally, they should have an understanding of other digital marketing channels (like pay-per-click, email marketing, SEO, content marketing and affiliate marketing) and how to harness them. An understanding of popular CMS like WordPress or HubSpot, or Shopify is also an advantage.
5. They look to understand your business and your target audience
You can expect the right digital marketer to ask plenty of questions about your business, to help you define your goals and get familiar with the challenges you face. They’ll be able to evaluate your target market and how they consume content, which is essential to a sound digital marketing strategy. And this won’t be a “one size fits all” approach. Any marketer can give you a list of strategies to try out, but the right consultant will be able to identify the best channels for your business needs, working with you to build a tailored marketing strategy that maximises returns.
6. They bring pragmatism and creativity to their campaigns
After taking steps to understand your target audience, your consultant should be able to generate an effective content strategy to engage them. This goes beyond writing generic copy or posting social carrousels non-stop; it’s about crafting creative, relevant content that will resonate with your audience, brand-build, bring in organic traffic, and create a tonne of conversions.
7. They have great networking skills
Connections can make or break an inbound marketing campaign. A good digital marketing consultant needs to have a strong professional network that they can rely on when the need arises for an outside perspective or skillset. Attending industry events and building valuable relationships with thought leaders should be a common exercise for them, and they should be prepared to promote your business when they do so.
8. They’ve got their finger on the pulse
A strong digital marketing consultant should be up to speed on the latest developments in the fast-changing marketing world. They should be focused on continuous learning in this continuously evolving industry. This will allow them to implement relevant, up-to-date strategies that give you plenty of bang for your buck.
9. They’re flexible and adaptable
Consumer behaviours, marketing trends and technologies are constantly shifting, so a rigid approach to a marketing strategy simply won’t work. A digital marketing consultant should be able to plan proactively, responding to changes and trends as quickly as they appear.
10. They’re backed by a reputable recruitment agency
Hiring a consultant always carries some risk, but when you work through a specialist recruitment agency, you can rest assured you’re getting the best. Major Players has over 30 years of expertise in connecting brands and agencies with top-tier talent. If you’re looking to hire a digital marketing consultant in London, we’re uniquely positioned to help you attract, recruit and retain the perfect match for your business.
Get in touch or submit a brief to get started with a global talent agency committed to accelerating ambitions, building brands and creating instrumental partnerships.
