We may still be in lockdown but as vaccines continue to be rolled out and the days become longer, there begins to be a sense of positivity across the nation! With this in mind, we have compiled the very best news stories across marketing, digital, creative and tech for February 2021:
MARKETING
Confidence in marketing jobs edges up https://www.marketingweek.com/confidence-in-marketing-jobs-edges-up/
Marketers search for ‘green shoots of recovery’ as budget cuts continue https://www.marketingweek.com/marketing-budget-ipa-bellwether-q4-2020/
6 things marketers need to know to have a successful 2021 https://www.thedrum.com/industryinsights/2021/01/28/6-things-marketers-need-know-successful-2021
Publicis pays back COVID salary sacrifices to staff after encouraging Q4 https://www.prweek.com/article/1706285/publicis-pays-back-covid-salary-sacrifices-staff-encouraging-q4
---------------
CREATIVE
How brands are navigating the ‘riskiest superbowl ever’ https://www.thedrum.com/news/2021/01/21/how-brands-are-navigating-the-riskiest-super-bowl-ever
TFL picks creative agency after epic pitch https://www.campaignlive.co.uk/article/tfl-picks-creative-agency-epic-pitch/1706282
Ad chiefs are calmer as second lockdown hits https://www.campaignlive.co.uk/article/ad-chiefs-calmer-second-lockdown-hits/1699087
Volvo backs AKQA – Grey merger to spark creativity https://www.campaignlive.co.uk/article/making-sense-akqa-grey-merger-absolutely-necessary-risks/1701019
---------------
TECHNOLOGY
Spotify hints towards podcasts subscription fee https://techcrunch.com/2021/02/03/spotify-hints-toward-plans-for-podcast-subscriptions-a-la-carte-payments/
TikTok will re-check age of every user after DPA order https://techcrunch.com/2021/02/03/tiktok-will-recheck-the-age-of-every-user-in-italy-after-dpa-order/
Global smartphone shipments expected to rebound 11% this year https://techcrunch.com/2021/02/03/global-smartphones-shipments-expected-to-rebound-11-this-year/
Amazon begins testing customer delivery using electric vans https://techcrunch.com/2021/02/03/amazon-begins-testing-customer-deliveries-using-rivian-electric-vans/
---------------
DIGITAL
Only 1 in 10 Brits trust social media advertising https://www.campaignlive.co.uk/article/one-10-brits-trusts-social-media-advertising-yougov-survey-finds/1706357
TikTok inks deal to sponsor EURO 2020 https://www.campaignlive.co.uk/article/tiktok-inks-deal-sponsor-euro-2020/1707090
What made Weetabix baked beans a viral hit - from the agency behind ithttps://www.campaignlive.co.uk/article/made-weetabix-baked-beans-viral-hit-%E2%80%93-agency-behind/1707094
