Job description

Digital Marketing Manager - Healthcare - Freelance

We are seeking an experienced Freelance Digital Marketing Manager to join a very exciting client of ours, working for a healthcare client. If you're looking for a project to dive into for the next 6 months, get in touch today.

Key Responsibilities

Managing, optimising, reporting on digital advertising - LinkedIn ads, Google ads
PPC, SEO, email campaigns, advertising in specialised medical publications
Develop and execute digital marketing strategies aligned with business goals.
Analyse market trends, competitor activities, and customer behaviour to refine strategies.
Set KPIs (Key Performance Indicators) to measure campaign success.
Monitor engagement, respond to comments, and analyse performance metrics.
Plan and execute paid campaigns on Google Ads, Facebook Ads, LinkedIn Ads, and other platforms.
Budget management
Develop email marketing campaigns for lead nurturing and customer retention.
Generate reports and insights to improve digital marketing efforts.
Make data-driven decisions to optimise campaigns

Skills & Experience

Min 4 years' experience in a similar role
Experience working on campaigns targeting healthcare professionals
Experience working on healthcare campaigns in EMEA (and US as a bonus).
Good knowledge on the do's and don'ts of healthcare marketing (e.g. targeting, creative requirements etc) in line with EMEA regulations and best practice

Location & Workplace Policy

Fully remote (UK)

If you would like a confidential chat about this role or your next career move, then please get in contact with me: ellen.omahony@majorplayers.co.uk

Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 32 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/