Freelance Ecommerce & Optimisation Manager (Part-time)

Super exciting opportunity for a Freelance E-Commerce & Optimisation Manager to join a unique & leading home brand, at a time of huge growth. This role is 2 days per week. They are looking for an experienced, enthusiastic, immediately available candidate to join their team ASAP and get stuck in. VERY exciting opportunity! Get in touch today.

ASAP start

2 days per week

2-3 months, possibly ongoing

Key Responsibilities

Organic Growth & Conversion Optimisation:

• Improve on-site user experience (UX) and conversion rate optimisation (CRO) to increase revenue and engagement.
• Manage and coordinate updates with external web development agencies to enhance site speed, user experience, and feature rollouts.
• Develop a data-driven testing roadmap for A/B testing, heatmaps, and session recordings to reduce friction across the omnichannel journey.
• Own the SEO strategy (technical and content) to drive organic traffic growth and search ranking improvements.

Digital PR & Affiliates:

• Ensure earned media placements drive traffic and SEO value by acquiring backlinks, improving affiliate conversion rates, and increasing digital press mentions and domain authority.
• Track performance metrics such as referral traffic, cost per acquisition (CPA), and affiliate growth.

eCommerce & UX Optimisation:

• Oversee desktop UX improvements including navigation, homepage design, site search, and checkout flow enhancements.
• Implement mobile-first design strategies to enhance touch interactions, page speed, and mobile conversion rates.
• Monitor key performance indicators such as time on page, checkout abandonment rates, conversion rate by traffic source, as well as CAC, LTV, and ROAS.

Digital Paid Media:

• Lead and optimise the referral programme by testing referral incentives, tracking referral-driven revenue, and refining customer segmentation.
• Support digital paid media teams with insights and landing page optimisation to improve customer acquisition costs (CAC), return on ad spend (ROAS), and lifetime value (LTV).
• Familiarity with affiliate marketing strategies and referral programmes.
• Basic knowledge of HTML, CSS, and JavaScript to support technical SEO improvements.

Skills & Experience

• Proven experience in eCommerce, CRO, SEO, and UX optimisation.
• Strong knowledge of Shopify, Google Analytics, and A/B testing tools (e.g., Google Optimize, Hotjar, VWO).
• Ability to manage external web developers and coordinate site updates.
• Deep understanding of SEO best practices (technical and content), including keyword research, link building, and content optimisation.
• Experience in data-driven decision-making, CRO methodologies, and user behaviour analysis.
• Strong analytical mindset with expertise in tracking attribution, conversion rates, and funnel performance.

Salary & Benefits:

• Depending on experience but within the freelance equivalent of 50K-55K per annum

Location & Workplace Policy

• 2-3 days per week in offices in Central London

If you would like a confidential chat about this role or your next career move, then please get in contact with me: ellen.omahony@majorplayers.co.uk

Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/