Freelance Marketing Exec/Manager

SUPER exciting opportunity for a Marketing Manager to join a leading luxury fashion brand, asap, for 3 months initially.

Key Responsibilities

• Overseeing and driving overall brand awareness and marketing KPIs
• Driving annual strategic marketing plan for key markets and overseeing from strategy to implementation
• Adapting global campaign and lead local campaigns based on regional retail calendar and seasonality by collaborating with internal teams (e.g., CRM, Editorial, Site, Performance Marketing, Personal Shopping), implementing a localised approach across channels and service to drive overall business performance in the EMEA region
• Manage, plan, and execute local marketing campaigns on time, working closely with internal teams (e.g., Marketing & PR, Creative, Production and buying) as well as with media agencies and other external partners
• Drive annual brand media strategy with in-housed paid social & display team, ensuring strategy is driven within available budget, supporting key KPIs and ensuring implementation and monitoring of performance throughout
• Partnering with PR, Client Relations and Personal Shopping Team to create bespoke activations and events
• Driving high net-worth customer acquisition and incremental sales via strategic partnership at scale
• Identify market insights, competitive intelligence and business opportunities
• Lead, manage and develop the local Marketing team to execute above strategies, drive performance improvements, and optimise budget
• Collaborate with commercial team to align marketing activities based on business requirements and targets
• Manage Brand media & Partnership budget

Skills & Experience

• Proven track record of successfully developing and executing integrated marketing campaigns across digital/retail/fashion industries in a B2C context
• Over 5 years of experience in a similar role, focused on B2C marketing
• Must be able to lead meetings, conduct presentations, and persuasively discuss business issues
• Ability to apply qualitative and quantitative analytical skills to create business justification
• Must demonstrate corporate know-how in a fast-paced environment
• Prior experience managing multiple agencies, partners and vendors

Location & Workplace Policy:

• Hybrid working model

If you would like a confidential chat about this role or your next career move, then please get in contact with me: ellen.omahony@majorplayers.co.uk

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