Senior Brand Marketing Manager

Posted 19 February 2025
Salary £70000 - £80000 per annum
LocationLondon
Job type Permanent - Full Time
Discipline Marketing, Comms & PR
Reference189914_1739973530
Contact NameChloe Fleming

Job description

Senior Brand Marketing Manager
Salary: £70,000 - £80,000 + Equity Option Package + Benefits
Location: London, Hybrid

Amazing opportunity for a strategic and hands-on Senior Brand Marketer to shape the future of a leading D2C pet brand. This role offers the unique chance to define and drive the brand, ensuring impactful execution across all brand marketing initiatives.

Key Responsibilities:

  • Brand Strategy & Execution: Develop and execute brand marketing strategies across paid, owned, and earned channels. Own the brand planning calendar and identify new growth channels and initiatives.
  • Performance & Measurement: Run targeted tests to optimise brand impact. Set up reporting frameworks, analyse brand health and campaign performance, and use insights to inform future strategies.
  • Brand Guardianship: Ensure brand alignment across all marketing efforts. Develop messaging guidelines for partners.
  • Leadership & Team Management: Lead, mentor, and develop a team of designers, copywriters, and creatives, ensuring high-quality output.

Experience & Skills:

  • Experience building compelling brand plans using customer and market insights.
  • Proven brand strategy skills, including defining key focus areas and developing cohesive plans.
  • Adept at executing campaigns with direct experience buying media across multiple channels.
  • Strong understanding of brand measurement principles and KPIs.
  • Experience managing brand budgets.
  • Excellent communication and relationship-building skills.

Location & Workplace Policy:

  • London
  • Hybrid

Salary & Benefits

  • £70,000 - £80,000
  • Equity option package

If you would like a confidential chat about this role or your next career move, then please get in contact with me: chloe.fleming@majorplayers.co.uk

Please note that due to the large number of applications, I will only be able to respond to suitable candidates.

Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/